Kate Ferguson earns trip to compete in Macy's Marketing Challenge 2017

2017 Apr 10

Four Saunders College of Business students, including Kate Ferguson, created a "pillar of exclusivity" marketing plan that would make the Macy's department store shopping experience more exclusive and luxurious to current and new customers.

The team earned first place for RIT in the Macy's Undergraduate Marketing Challenge 2017-winning iPads and an all-expense-paid trip to New York City to present their ideas to company executives on April 12.

The Macy's Challenge is restricted to 15 teams per school, and RIT is one of six participating colleges that include University of California-Berkeley, University of Pennsylvania, University of Wisconsin-Madison, University of Arizona and George Washington University.

"This is the second year in a row that our Saunders students have placed in the Macy's Marketing Challenge," said Saunders College Dean Jaqueline Mozrall. "Being part of the millennial generation, they clearly have strong social media skills, including mobile and browser experience, that can influence the online purchasing power for stores like Macy's."